LONDON - Around one in eight British shoppers has bought a counterfeit watch, handbag or other product in the last year as it becomes more socially acceptable, a study by lawyers Davenport Lyons and Ledbury Research found.
"The most dramatic change in attitudes toward fakes is that they have reached their tipping point. They have become socially acceptable," the study said.
Two-thirds of Britons readily admit to peers that they have bought a counterfeit product, it showed.
But it also that found just under a third of the buyers of fake goods said the experience made them more likely to buy the genuine article. MagazineLane.com
"The most dramatic change in attitudes toward fakes is that they have reached their tipping point. They have become socially acceptable," the study said.
Two-thirds of Britons readily admit to peers that they have bought a counterfeit product, it showed.
But it also that found just under a third of the buyers of fake goods said the experience made them more likely to buy the genuine article. MagazineLane.com
