Thursday, August 9, 2007

Johnson & Johnson Sues Red Cross Over Use of the Red Cross


NEW YORK — Johnson & Johnson (JNJ), the health-products giant that uses a red cross as its trademark, sued the American Red Cross on Wednesday, demanding that the charity halt the use of the red cross symbol on products it sells to the public.
Johnson & Johnson said it has had exclusive rights to use the trademark on certain commercial products — including bandages and first-aid cream — for more than 100 years.
It contends that the Red Cross is supposed to use the symbol only in connection with nonprofit relief services.
The suit, filed in U.S. District Court in New York, marked the breakdown of months of behind-the-scenes negotiations and prompted an angry response from the Red Cross.
"For a multibillion-dollar drug company to claim that the Red Cross violated a criminal statute ... simply so that J&J can make more money, is obscene," said Mark Everson, the Red Cross president.
Johnson & Johnson began using the red cross design as a trademark in 1887 — six years after the creation of the American Red Cross but before it received its congressional charter in 1900. The lawsuit contends that the charter did not empower the Red Cross to engage in commercial activities competing with a private business. Full Story - Interstate Batteries