Russia - A Russian company has made a device which it says allows retailers to sell draught beer easily from stores.
Pegas, made by Novosibirskprodmash, has been available in Russia for the past four years and is now being launched internationally.
The dispenser is said to succeed in the off-trade where others may have failed, because it does not produce foam and fills bottles three times faster.
“Excessive foaming means extra time for customers, extra energy for staff, significant beer wastage, and also degrading of beverage quality. All this makes selling of draught beer unprofitable. Full Story - Discount Magazine Subscriptions - Discount Cigarettes & Tobacco - Prep Sportswear
Pegas, made by Novosibirskprodmash, has been available in Russia for the past four years and is now being launched internationally.
The dispenser is said to succeed in the off-trade where others may have failed, because it does not produce foam and fills bottles three times faster.
“Excessive foaming means extra time for customers, extra energy for staff, significant beer wastage, and also degrading of beverage quality. All this makes selling of draught beer unprofitable. Full Story - Discount Magazine Subscriptions - Discount Cigarettes & Tobacco - Prep Sportswear
