NEW YORK - Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, the first time a network has taken such a step in years, media buyers said.
Networks usually offer make-goods -- free advertising slots -- in the event of such shortfalls. But NBC has none to give. In fact, no broadcast network has much ad inventory left between now and year's end -- except for, perhaps, a handful of units the week between Christmas and New Year's, and that doesn't do much for advertisers chasing holiday shoppers. Full Story - Discount Magazine Subscription Specials - Discount Cigarettes & Tobacco - Jewelry Web
Networks usually offer make-goods -- free advertising slots -- in the event of such shortfalls. But NBC has none to give. In fact, no broadcast network has much ad inventory left between now and year's end -- except for, perhaps, a handful of units the week between Christmas and New Year's, and that doesn't do much for advertisers chasing holiday shoppers. Full Story - Discount Magazine Subscription Specials - Discount Cigarettes & Tobacco - Jewelry Web
