Sweden - A Swedish advertising watchdog has slammed Danish toymaker Lego for a catalogue it claims promotes outdated gender roles. Sweden’s Trade Ethical Council against Sexism in Advertising (ERK) singled out images in a recent Lego catalogue which featured a little girl playing in a pink room with ponies, a princess, and a palace. On the opposite side of the page, a little boy can be seen in a blue room playing with a fire station, fire trucks, a police station, and an airplane. In its findings, the ERK singled out the images for preserving traditional and anachronistic views on gender roles. More... Magazine Lane - Discount Cigarettes & Tobacco - Nutty News Marketplace - Monterey Bay Clothing
