Tuesday, September 25, 2007

Giant ads set for world's busiest runways


LONDON - Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.
UK-based Ad-Air launched its new service in London on Tuesday, offering brands the chance to place huge adverts near the runways of some of the world's busiest runways.
Ad-Air, backed by 5 million pounds of private equity finance, said it had spent five years securing sites around the world's busiest airports including Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi. Full Story - Airways Magazine - Marloro Cigarettes