UK - People enjoy wine more if they are told it costs a lot, regardless of its taste. The notion most people are wine snobs followed a study that found drinkers given identical Cabernet Sauvignon liked the wine more when told it was expensive. Researchers gave volunteers the same wine but told them it cost between £2.50 and £45 a bottle. Full Story - Discount Magazine Subscriptions - Discount Cigarettes & Tobacco - Nutty News Marketplace