New York City street performer The Naked Cowboy is suing Mars Inc for $6.65 million over the use of his trademark look - white underwear, cowboy boots and a hat - by a blue M&M chocolate on a Times Square billboard. In a lawsuit filed this week in Manhattan federal court, Burck said that two oversized Times Square billboards that promote M&Ms used his look without compensating him. Full Story - Discount Magazine Subscriptions - Discount Cigarettes & Tobacco - Nutty News Marketplace - Boden
