NEW YORK - Perennial Super Bowl advertiser Anheuser-Busch Cos. is leaning heavily on humor in a raft of ads slotted for this year's game, which airs Feb. 3.
Bud Light will be featured in six of the seven spots being purchased by the brewer, while the trademark Clydesdale horses will return in the single spot for the core Budweiser brand.
The cost for a 30-second spot on the game, which is routinely the most-viewed television broadcast of the year, has been reported as high as $2.7 million. The game will air on the Fox network, which is owned by Rupert Murdoch's News Corp. Full Story - Discount Magazine Subscriptions - Discount Cigarettes & Tobacco - Nutty News Marketplace
Bud Light will be featured in six of the seven spots being purchased by the brewer, while the trademark Clydesdale horses will return in the single spot for the core Budweiser brand.
The cost for a 30-second spot on the game, which is routinely the most-viewed television broadcast of the year, has been reported as high as $2.7 million. The game will air on the Fox network, which is owned by Rupert Murdoch's News Corp. Full Story - Discount Magazine Subscriptions - Discount Cigarettes & Tobacco - Nutty News Marketplace
